Through the medium of video: What Film, Broadcasting & Online content mean to me

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The relationship between film, broadcasting and the internet is the main focus of my academic research. I research the multiplatform strategies of broadcasters like BBC and Channel 4 and the ways in which they create connected viewing experiences around their programmes as well as across devices and platforms, for example around live events like Wimbledon, The Commonwealth Games and the World Cup.  I also am interested in the new possibilities that the internet brings to media content and producers. The internet has enabled new funding forms like crowdfunding as well as new ways to distribute content, film and video outside of the traditional distributors, for  example on Youtube, through P2P distribution on Distrify and Vimeo Pro, or via social media. I am especially interested in the potential that the internet and mobile devices have to tell stories across platforms and devices, to communicate ideas and to convey research findings in new ways and to new audiences, in and outside of academia.

Before I became an academic I worked for a decade as a producer of film, documentary and online content for Channel 4, BBC Scotland, STV and Five. Today I am still involved in different productions and these practical media skills feed into my academic work. I am one of the founders and editors of Audiovisual Thinking, the world’s first international, multidisciplinary and peer-reviewed journal of academic videos. The idea behind Audiovisual Thinking is that as academics we study, teach and research the moving image, media, film and broadcasting, yet we rarely, or never, mediate in these same forms and media. The purpose of Audiovisual Thinking is to try and redress this deficiency. The journal’s aim is to develop and promote academic thinking in and about audiovisual culture through the medium of video. I believe that this offers an interesting alternative to for example writing an academic article for a conference.

Screen Shot 2015-02-19 at 09.18.31Academic video is just one way to address the academic community in new ways. There are many other ways of presenting facts, research and knowledge to new audiences inside and outside of academia. One can tell immersive stories and explore a variety of perspectives on a situation or phenomenon through new media forms such as interactive documentaries, or iDocs. The documentary Gaze/Sderot for example, lets the audience cross the otherwise fixed border between Gaza and Israel and decide which characters, timelines, locations or storylines they would like to follow. In documentary games like Papers Please ( or 12th September ( you can play out moral dilemmas or political predicaments in order to explore and illustrate the complexities of everyday scenarios.  ARGs (Alternate Reality Games) and other apps combine mobile media with real world items and locations to create richer experiences around historic sites or museum exhibits. They can be used to explore alternative interpretations of history, art and culture.  These new forms hold real potential for communicating ideas, concepts and knowledge in new ways, to audiences of all ages and from all walks of life.

Words by Dr Inge SorensenLord Kelvin Adam Smith Fellow in Digital Economy and Culture (Theatre, Film and Television Studies)

Watch Inge’s video on Youtube.

Learn more about Film and Broadcasting or discuss developing a partnership with the College of Arts with Dr Fraser Rowan the College of Arts Business Development manager by email or phone (0141 330 3885).

Post Author: Nicole Cassie

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